Capitol Communicator: The Agile World Podcast by Greg Kihlström

Over 52 weekly episodes, season one of The Agile World podcast will help listeners make sense of a fast-changing brand and consumer landscape. Exploring the origins of the brand-consumer relationship and how modern organizations must adapt to survive, the podcast features thoughts and ideas from Kihlström’s popular Agile series of books, his articles featured in publications such as Forbes, The Washington Post and Social Media Today, and his international speaking appearances.

Read More
Greg Kihlstrom
Forbes Q&A: How -- And Where -- To Maximize Your Advertising Dollars In 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending  throughout the year.

Read More
Greg Kihlstrom
Forbes Q&A: 14 Key Functions Of Google Analytics Agencies Should Be Using

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. To help speed up your learning curve, 15 experienced members of Forbes Agency Council detail the most useful ways to find valuable data through GA

Read More
Greg Kihlstrom
Sword and the Script: The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

In the late 1990s, he finished school and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019.

Read More
Greg Kihlstrom
Yes& SVP Digital Greg Kihlström to Deliver Opening Keynote at Rochester Advertising Week

ROCHESTER, N.Y. - Nov. 4, 2018 - PRLog -- Greg Kihlström will deliver the opening keynote address at the 2018 Rochester Advertising Week. He will then moderate a panel comprised of industry experts from Xerox, Constellation Brands, and Partners & Napier. The keynote and panel discussion will be based on thoughts and ideas from Kihlström's 2018 book, The Agile Brand.

Read More
Greg Kihlstrom
Rochester Ad Week Featuring Opening Keynote by Greg Kihlström

The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.

Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.

Read More
Greg Kihlstrom
REQ: Book Review of "The Agile Brand"

Kihlström poses the very human question: Is the brand a friend, teacher, or coach? Could it be a celebrity or a revered expert and authority figure? If you can answer that question, it changes how you think about activating the brand.

Read More
Greg Kihlstrom