From the Progress Sitefinity LinkedIn newsletter: Greg Kihlstrom, Principal of The Agile Brand with Greg Kihlström®, joined the 10 Minute Martech podcast to give us a glimpse into the practical side of AI adoption in MarTech.

MarTech 360 just featured Greg Kihlström in their Voice of Marketers series:

Marketers are obsessed with shiny tactics but the real CX gap is often hiding in plain sight.

This article was written by Greg Kihlström for CMSWire. At CDP World, Treasure Data redefined AI in marketing with its interoperable AI Marketing Cloud and the debut of the “Super Agent.”

Greg Kihlström was featured as one of Martechvibe’s Voices of the Month in October 2025.

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

At MAICON 2025 in Cleveland, Greg Kihlström — host of The Agile Brand and CMSWire contributor — sat down with Dom Nicastro, CMSWire.com’s Editor-in-Chief, to unpack what’s really happening at the intersection of AI and marketing. From the exhibitor floor to executive strategy, Greg shares his firsthand takeaways from the Marketing AI Institute’s flagship event — where hype met hard questions about adoption, agility and value realization.

Greg Kihlström was featured on the 10 Minute MarTech podcast, with host Sara Faatz.

Greg Kihlström was featured on the Punk CX Podcast hosted by Adrian Swinscoe, and recorded live on location in Edinburgh, Scotland. You can listen to the conversation here.

Alchemer featured a list of the top customer experience influencers in software and technology, including some of the leaders in the industry. A familiar face atop global influencer lists, Greg Kihlstrom is the voice behind The Agile Brand and a steady advocate for tech-forward, human-centered CX. His focus on digital transformation and agile thinking gives tech teams the tools to stay nimble and scalable. 

The Agile Brand with Greg Kihlström podcast was highlighted in Forbes as one of the top 20 business podcasts that leaders should be listening to.

The article features several AI and marketing leaders, including this quote from Greg Kihlström:

CMSWire covered the launch of The Agile Brand Guide®: E-commerce. The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a renowned MarTech expert and host of the highly ranked podcast The Agile Brand with Greg Kihlström, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.

Fishburne's latest post for his cartoon on “AI-Powered Insights” features a quote from Greg Kihlström.

The following is part of an article interviewing Greg Kihlström on his recent book release: Agile Marketing: Implementing Scrum in a Marketing Environment for Mercury Learning and Information Systems, an imprint of De Gruyter Brill.

A recent article on “6 challenges businesses face when deploying CDPs” from Mike Pastore on MarTech features some thoughts from one of Greg Kihlström’s recent articles.

In this conversation, Greg Kihlström shares insights on the intersection of marketing, data management, and customer experience. He discusses the importance of prioritization, the challenges organizations face with data silos, and the need for effective data organization. Greg emphasizes the significance of understanding client goals, particularly in the context of e-commerce, and highlights the critical nature of data quality. He also addresses the resistance to change within organizations and the importance of aligning teams towards common objectives. The conversation concludes with thoughts on the future of marketing, particularly the role of AI in transforming the industry.

CXM Today listed Priority is Prediction by Greg Kihlström among its list of top books to read on customer experience in 2025.

Greg Kihlström was the keynote speaker at this regional event, speaking on the topic of his book, Priority is Action.

Greg Kihlström, a leading authority in marketing technology, digital transformation and customer experience, has been recognized with three major honors at the outset of 2025, solidifying his position as one of the industry’s foremost thought leaders.

Martech View recently named Greg Kihlström a Top Contributor of 2024. One of his top articles was “Measuring CX for Success: Are You Missing the Mark?”