
News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
MediaPost features Greg Kihlström in an article: How Marketing Teams are (Really) Learning to Use AI
The article features several AI and marketing leaders, including this quote from Greg Kihlström:
CMSWire: Agile Brand Guide to E-commerce Launch
CMSWire covered the launch of The Agile Brand Guide®: E-commerce. The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a renowned MarTech expert and host of the highly ranked podcast The Agile Brand with Greg Kihlström, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.
Cartoonist Tom Fishburne Quotes Greg Kihlström in his “AI-Powered Insights”
Fishburne's latest post for his cartoon on “AI-Powered Insights” features a quote from Greg Kihlström.
De Gruyter Brill: 10 Questions for Greg Kihlstrom, Author of "Agile Marketing"
The following is part of an article interviewing Greg Kihlström on his recent book release: Agile Marketing: Implementing Scrum in a Marketing Environment for Mercury Learning and Information Systems, an imprint of De Gruyter Brill.
MarTech features Greg Kihlström in article on CDPs
A recent article on “6 challenges businesses face when deploying CDPs” from Mike Pastore on MarTech features some thoughts from one of Greg Kihlström’s recent articles.
DDDM.FM Features Greg Kihlström: Nobody Likes Change
In this conversation, Greg Kihlström shares insights on the intersection of marketing, data management, and customer experience. He discusses the importance of prioritization, the challenges organizations face with data silos, and the need for effective data organization. Greg emphasizes the significance of understanding client goals, particularly in the context of e-commerce, and highlights the critical nature of data quality. He also addresses the resistance to change within organizations and the importance of aligning teams towards common objectives. The conversation concludes with thoughts on the future of marketing, particularly the role of AI in transforming the industry.
Priority is Prediction by Greg Kihlström named to CXM Today top books for 2025
CXM Today listed Priority is Prediction by Greg Kihlström among its list of top books to read on customer experience in 2025.
Hundreds Attend First Stafford Tourism & Business Marketing Summit
Greg Kihlström was the keynote speaker at this regional event, speaking on the topic of his book, Priority is Action.
Capitol Communicator: Marketing technology thought leader Greg Kihlström honored with three prestigious distinctions to start 2025
Greg Kihlström, a leading authority in marketing technology, digital transformation and customer experience, has been recognized with three major honors at the outset of 2025, solidifying his position as one of the industry’s foremost thought leaders.
Martech View Names Greg Kihlström a Top Contributor of 2024
Martech View recently named Greg Kihlström a Top Contributor of 2024. One of his top articles was “Measuring CX for Success: Are You Missing the Mark?”
CMSwire: New Book From Greg Kihlström Explores What It Takes To Be an Agile Brand
CMSwire covered the launch of Greg Kihlström’s newest book, The Agile Brand Revisited. The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be an agile brand in a continually evolving business environment
No Brainer Podcast Features Greg Kihlström
Greg Kihlström was featured on the No Brainer podcast with host Geoff Livingston. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI’s potential while minimizing disruptions and enhancing cross-departmental cooperation.
Greg Kihlström featured on the CX Goalkeeper Podcast
Greg Kihlström was featured on the CX Goalkeeper podcast, hosted by Gregorio Uglioni.
All 3 of Greg’s Shows Named to Thinkers360 Top Podcasts to Listen to in 2025
All 3 of Greg’s shows were named to this prestigious list.
CMSWire names Greg Kihlström a 2024 Contributor of the Year
CMSwire has named Greg Kihlström a 2024 Contributor of the Year. He was recently featured in a Q&A on several key topics
Thinkers360: 50 Books to Read in 2025
Greg Kihlström’s book, The Agile Brand Guide: Digital Experience Platforms was named one of Thinkers360’s 50 books to read in 2025.
Forbes: 10 Trending Business Podcasts To Level Up Your Game
Greg Kihlström and The Agile Brand with Greg Kihlström podcast were featured in this roundup by Forbes contributor Jodie Cook.
Zoom and Sifted: Customer Experience As We Know it is Ending
Greg Kihlström is featured in this content partnership between Zoom and Sifted.
eTail: 50 Days Until Black Friday. Are You Ready?
Greg Kihlström’s thoughts on the upcoming holiday shopping season and trends, along with several other thought leaders in the e-commerce space.
Medallia: Predictive Analytics in Business: Why Companies Need to Prioritize Prediction
Article from Medallia Chief Product Officer Simonetta Turek highlights Priority is Prediction, Greg Kihlström’s latest book.