News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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CMSWire: Agile Brand Guide to E-commerce Launch

CMSWire covered the launch of The Agile Brand Guide®: E-commerce. The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a renowned MarTech expert and host of the highly ranked podcast The Agile Brand with Greg Kihlström, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.

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DDDM.FM Features Greg Kihlström: Nobody Likes Change

In this conversation, Greg Kihlström shares insights on the intersection of marketing, data management, and customer experience. He discusses the importance of prioritization, the challenges organizations face with data silos, and the need for effective data organization. Greg emphasizes the significance of understanding client goals, particularly in the context of e-commerce, and highlights the critical nature of data quality. He also addresses the resistance to change within organizations and the importance of aligning teams towards common objectives. The conversation concludes with thoughts on the future of marketing, particularly the role of AI in transforming the industry.

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No Brainer Podcast Features Greg Kihlström

Greg Kihlström was featured on the No Brainer podcast with host Geoff Livingston. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI’s potential while minimizing disruptions and enhancing cross-departmental cooperation.

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