News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, marketing technology, AI adoption, and digital transformation strategist, author, and speaker.

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Capitol Communicator: New book on building and scaling modern marketing operations from Greg Kihlström and publisher De Gruyter Brill

Author, advisor and marketing technology expert Greg Kihlström announced his forthcoming book, Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms, a practical guide for marketing leaders and teams looking to build, improve, and scale a modern MarketingOps function. The book is designed to help organizations address fractured processes, siloed data, growing technology complexity, and rising pressure to prove marketing’s business impact.

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Greg Kihlström Named #1 Global Thought Leader and Influencer on Customer Experience for Third Consecutive Year

Greg Kihlström has been named the #1 Global Thought Leader and Influencer on Customer Experience for 2026 by Thinkers360, marking the third consecutive year he has topped the ranking. The annual leaderboard, released on May 17, 2026, recognizes the 50 individuals Thinkers360 identifies as the most influential voices in the customer experience field worldwide.

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Greg Kihlström named CMSWire 2025 Contributor of the Year

From CMSWire: Greg Kihlstrom operates at a rare intersection: embedded in the conference circuit where marketing and CX platforms shape their future narratives, and deeply involved in the real-world advisory work where those promises collide with operational reality.

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Greg Kihlström featured on MarTech360

MarTech 360 just featured Greg Kihlström in their Voice of Marketers series:

Marketers are obsessed with shiny tactics but the real CX gap is often hiding in plain sight.

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CMSWire Interview: AI Reality: Greg Kihlström and CMSWire's Dom Nicastro on Marketing, Agility and Value at MAICON 2025

At MAICON 2025 in Cleveland, Greg Kihlström — host of The Agile Brand and CMSWire contributor — sat down with Dom Nicastro, CMSWire.com’s Editor-in-Chief, to unpack what’s really happening at the intersection of AI and marketing. From the exhibitor floor to executive strategy, Greg shares his firsthand takeaways from the Marketing AI Institute’s flagship event — where hype met hard questions about adoption, agility and value realization.

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Punk CX Podcast Features Greg Kihlström

Greg Kihlström was featured on the Punk CX Podcast hosted by Adrian Swinscoe, and recorded live on location in Edinburgh, Scotland. You can listen to the conversation here.

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Greg featured on Top customer experience (CX) influencers in software and tech you should follow 

Alchemer featured a list of the top customer experience influencers in software and technology, including some of the leaders in the industry. A familiar face atop global influencer lists, Greg Kihlstrom is the voice behind The Agile Brand and a steady advocate for tech-forward, human-centered CX. His focus on digital transformation and agile thinking gives tech teams the tools to stay nimble and scalable. 

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