Greg Kihlström was featured on the Punk CX Podcast hosted by Adrian Swinscoe, and recorded live on location in Edinburgh, Scotland. You can listen to the conversation here.

Alchemer featured a list of the top customer experience influencers in software and technology, including some of the leaders in the industry. A familiar face atop global influencer lists, Greg Kihlstrom is the voice behind The Agile Brand and a steady advocate for tech-forward, human-centered CX. His focus on digital transformation and agile thinking gives tech teams the tools to stay nimble and scalable. 

The Agile Brand with Greg Kihlström podcast was highlighted in Forbes as one of the top 20 business podcasts that leaders should be listening to.

The article features several AI and marketing leaders, including this quote from Greg Kihlström:

CMSWire covered the launch of The Agile Brand Guide®: E-commerce. The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a renowned MarTech expert and host of the highly ranked podcast The Agile Brand with Greg Kihlström, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.

Fishburne's latest post for his cartoon on “AI-Powered Insights” features a quote from Greg Kihlström.

The following is part of an article interviewing Greg Kihlström on his recent book release: Agile Marketing: Implementing Scrum in a Marketing Environment for Mercury Learning and Information Systems, an imprint of De Gruyter Brill.

A recent article on “6 challenges businesses face when deploying CDPs” from Mike Pastore on MarTech features some thoughts from one of Greg Kihlström’s recent articles.

In this conversation, Greg Kihlström shares insights on the intersection of marketing, data management, and customer experience. He discusses the importance of prioritization, the challenges organizations face with data silos, and the need for effective data organization. Greg emphasizes the significance of understanding client goals, particularly in the context of e-commerce, and highlights the critical nature of data quality. He also addresses the resistance to change within organizations and the importance of aligning teams towards common objectives. The conversation concludes with thoughts on the future of marketing, particularly the role of AI in transforming the industry.

CXM Today listed Priority is Prediction by Greg Kihlström among its list of top books to read on customer experience in 2025.

Greg Kihlström was the keynote speaker at this regional event, speaking on the topic of his book, Priority is Action.

Greg Kihlström, a leading authority in marketing technology, digital transformation and customer experience, has been recognized with three major honors at the outset of 2025, solidifying his position as one of the industry’s foremost thought leaders.

Martech View recently named Greg Kihlström a Top Contributor of 2024. One of his top articles was “Measuring CX for Success: Are You Missing the Mark?”

CMSwire covered the launch of Greg Kihlström’s newest book, The Agile Brand Revisited. The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be an agile brand in a continually evolving business environment

Greg Kihlström was featured on the No Brainer podcast with host Geoff Livingston. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI’s potential while minimizing disruptions and enhancing cross-departmental cooperation.

Greg Kihlström was featured on the CX Goalkeeper podcast, hosted by Gregorio Uglioni.

All 3 of Greg’s shows were named to this prestigious list.

CMSwire has named Greg Kihlström a 2024 Contributor of the Year. He was recently featured in a Q&A on several key topics

Greg Kihlström’s book, The Agile Brand Guide: Digital Experience Platforms was named one of Thinkers360’s 50 books to read in 2025.

Greg Kihlström and The Agile Brand with Greg Kihlström podcast were featured in this roundup by Forbes contributor Jodie Cook.