Over 52 weekly episodes, season one of The Agile World podcast will help listeners make sense of a fast-changing brand and consumer landscape. Exploring the origins of the brand-consumer relationship and how modern organizations must adapt to survive, the podcast features thoughts and ideas from Kihlström’s popular Agile series of books, his articles featured in publications such as Forbes, The Washington Post and Social Media Today, and his international speaking appearances.Read More
Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World.
It will provide marketers, branding professionals, digital strategists, and customer experience experts a fresh perspective on the continually evolving dynamic between brands and consumers.Read More
Do you have an agile brand?
That’s the question that was asked at AMADC’s recent event, “The Agile Brand: The Evolution of the Consumer-Brand Relationship,” featuring Greg Kihlström, SVP of Digital at Yes& and author of “The Agile Brand,” and a panel of all female marketers.Read More
I was recently profiled on MarketMuse as on of the Who’s Who in AI Marketing.Read More
Greg Kihlström launched his latest book “The Agile Brand” in August. It gives a sophisticated analysis of the relationship between brands and the consumer.
We spoke with him about his recent blog post “3 Predictions About the Future of Search.” Greg revealed the important role of voice search and its connection with consumers.Read More
I was interviewed by the Bolt blog on the use of artificial intelligence in marketing for property and casualty insurance .Read More
Interested in learning more about providing better customer experience, tying marketing technology with great strategy and creative through agile practices? Then this is the event for you.Read More
Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.Read More
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. To help speed up your learning curve, 15 experienced members of Forbes Agency Council detail the most useful ways to find valuable data through GARead More
In the late 1990s, he finished school and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019.Read More
On February 26th, AMADC will explore the concept of the agile brand with an exciting presentation from Greg Kihlström, SVP of Digital at Yes& and author of “The Agile Brand.” Read on to gain some early insights from Greg before the big event!Read More
I was featured in a Q&A on Forbes.com discussing machine learning and advertising.Read More
I was named a winner in DC Inno’s 2018 50 on Fire. See a video featuring all the winners, including mine in the Media, Marketing & PR category.Read More
ROCHESTER, N.Y. - Nov. 4, 2018 - PRLog -- Greg Kihlström will deliver the opening keynote address at the 2018 Rochester Advertising Week. He will then moderate a panel comprised of industry experts from Xerox, Constellation Brands, and Partners & Napier. The keynote and panel discussion will be based on thoughts and ideas from Kihlström's 2018 book, The Agile Brand.Read More
The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.
Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.Read More
Marketing entrepreneur Greg Kihlstrom released his second book, “The Agile Brand,” this summer, was named chairman of the American Advertising Federation’s National Innovation Committee, became a contributing writer for Forbes, and sold his agency Carousel30 to Yes& and became their head of digital.Read More
Kihlström poses the very human question: Is the brand a friend, teacher, or coach? Could it be a celebrity or a revered expert and authority figure? If you can answer that question, it changes how you think about activating the brand.Read More
Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.Read More
Starting with Greg Kihlstrom’s launch of his newest book, The Agile Brand, library moderator Genelle Schuler led panelists Scott Williams (Newseum), Lisa Nirell (Energize Growth). Geoff Livingston (Livingston Campaigns) and Cynthia Connolly (who doesn’t love Banned in DC?) in a forum that was as lively as the space.Read More