Greg Kihlström named CMSWire 2025 Contributor of the Year
“Every conference has a different personality,” Kihlstrom said during his CMSWire interview. “And the character of the conference reflects something about the product, the user experience and everything like that.”
From CMSWire: Greg Kihlstrom operates at a rare intersection: embedded in the conference circuit where marketing and CX platforms shape their future narratives, and deeply involved in the real-world advisory work where those promises collide with operational reality.
As founder of The Agile Brand and a multi-year CMSWire Contributor of the Year, Kihlstrom’s 2025 reporting stood out not for chasing trends, but for pressure-testing them. His work consistently asked a harder question than “what’s new?” — namely, what’s actually usable, adoptable and aligned with how organizations work today.
Editor’s note: Greg Kihlstrom is a multi-year CMSWire Contributor of the Year. His 2025 coverage blended on-the-ground conference reporting with practitioner insight, offering readers a clear-eyed view of how AI, experience platforms and organizational change are really unfolding.