CMSWire: Treasure Data Unveils AI Marketing Cloud and 'Super Agent' Vision at CDP World 2025

This article was written by Greg Kihlström for CMSWire. Read the full article here.

At CDP World, Treasure Data redefined AI in marketing with its interoperable AI Marketing Cloud and the debut of the “Super Agent.”

At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI agents. Not one monolithic agent, or even a few, standalone instances, but instead a swarm of many small agents performing many tasks both in coordination and in parallel.

Kaz Ohta, co-founder and CEO of the customer data platform (CDP) provider, opened up Day 2 of the conference talking about how, while the number of martech platforms continues to grow, the number of SaaS platforms per enterprise has actually been decreasing for the last two years from a peak of just over 100 a few years ago. While there are several possible explanations for this that relate to budgets and resources, another way to read this is that we hit peak tool sprawl with the recent explosion of AI-based, standalone tools.

This article was written by Greg Kihlström for CMSWire. Read the full article here.