CMSWire Interview: AI Reality: Greg Kihlström and CMSWire's Dom Nicastro on Marketing, Agility and Value at MAICON 2025

At MAICON 2025 in Cleveland, Greg Kihlström — host of The Agile Brand and CMSWire contributor — sat down with Dom Nicastro, CMSWire.com’s Editor-in-Chief, to unpack what’s really happening at the intersection of AI and marketing. From the exhibitor floor to executive strategy, Greg shares his firsthand takeaways from the Marketing AI Institute’s flagship event — where hype met hard questions about adoption, agility and value realization.