MediaPost features Greg Kihlström in an article: How Marketing Teams are (Really) Learning to Use AI
The article features several AI and marketing leaders, including this quote from Greg Kihlström:
So far, too many companies are still flailing. “Almost every company is playing around with AI to some degree, but most are using it in an ad-hoc way,” says Greg Kihlström, host of "The Agile Brand" podcast and an instructor for the Association of National Advertisers’ AI programs. “That offers little benefit to the organization, and doesn’t teach employees any best practices.”