Books by Greg Kihlström
Greg is an internationally best-selling author of over 25 marketing technology, AI adoption, and digital transformation books
You’re moving fast, you’ve adopted AI, but what is still missing? Don’t miss the must-read book for 2027.
How Leaders Build Customer Experience that Scales Without Fragmenting the Enterprise
The new book by Greg Kihlström with Forewords by Dom Nicastro, Editor-in-Chief of CMSWire and Don Schuerman, CTO and Head of Marketing at Pega
Learn more | Buy on: Amazon | Apple Books
Coherence at Velocity
Available February 2027 from De Gruyter Brill
by Greg Kihlström, with a foreword by Paul Roetzer of SmarterX and Marketing AI Institute
Marketing Technology Platforms (2025)
by Greg Kihlström
by Greg Kihlström
Published by De Gruyter Brill
Marketing Measurement & Analytics: An Introduction (2024)
by Greg Kihlström
Agile Marketing: Implementing Scrum in a Marketing Environment (2025)
by Greg Kihlström
More best-selling books by Greg Kihlström
You can purchase signed books directly from The Agile Brand or through most major retailers including Amazon, Apple, and Audible.
House of the Customer Series
The House of the Customer Series
House of the Customer (2023)
by Greg Kihlström with a foreword by Barry Padgett
Meaningful Measurement of the Customer Experience, 2nd Edition (2024)
by Greg Kihlström with a foreword by Greg Melia, CEO of CXPA
The Center of Experience, 2nd Edition (2023)
by Greg Kihlström with a foreword by Diane Magers
Priority is Action Series
The Priority is Action Series
Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes (Jan 2024)
Priority is Prediction: 7 Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes (2025)
The Agile Brand Guide® Series
Agile Brand Guides Series
A series of short-read (3-hour or less) books that quickly get marketing leaders up to speed on key topics. Some have curated chapters from thought leaders and some have been written solo. Available in digital, print, and audio formats.
See the latest on the Agile Brand Guide website.
Generative Engine Optimization (GEO) (2026)
Customer Journey Management & Orchestration (2026)
E-Commerce (2025)
E-mail Marketing (2025)
Generative AI (2023)
Customer Data Platforms (2024)
Digital Experience Platforms (2024)
The must-read business book on business agility
Principles for the continuously improving, customer-focused enterprise
Updated in this new 2nd edition by Greg Kihlström with a Foreword by Chris Bach
Learn more | Buy on: Amazon | Apple Books
The Agile Brand Revisited
“The Agile Brand by Greg Kihlstrom should be required reading for all marketers, brand managers, and others who work on behalf of an organization to grow and develop brands.”
“Provides practical and actionable advice on how even seasoned experts canrethink the way they measure and continuously improve their CX.”
Keynote Speaker on MarTech, AI, and Digital Transformation
The Agile Brand’s Greg Kihlström speaks internationally about the issues that are top of mind for marketing and CX leaders and their teams.