Greg Kihlström featured on MarTech360
MarTech 360 just featured Greg Kihlström in their Voice of Marketers series:
Marketers are obsessed with shiny tactics but the real CX gap is often hiding in plain sight.
Greg Kihlstrom, The Agile Brand with Greg Kihlström®, calls it straight: the biggest CX gap to fix first is having a complete loop for customer feedback.