Cartoonist Tom Fishburne Quotes Greg Kihlström in his “AI-Powered Insights”

Fishburne's latest cartoon on “AI-Powered Insights” features the following quote from Greg Kihlström:


I like how Greg Kihlstrom phrased the challenge:

“If your marketing data is fragmented, outdated or riddled with inconsistencies, AI won’t fix the problem; it will just be a faster way to generate confident nonsense.”


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De Gruyter Brill: 10 Questions for Greg Kihlstrom, Author of "Agile Marketing"