Martechvibe features Greg Kihlström as a Voice of the Month

Greg Kihlström was features as one Martechvibe’s Voices of the Month in October 2025. Read more here.

October on Martechvibe was all about redefining creativity and control in the age of intelligent marketing.

This month’s stories explored how AI is reshaping creative strategy, why marketers must prioritise experimentation and flexibility, and how smarter metrics can uncover what really drives performance.
We also dived into the evolving role of mobile, and how Web2App strategies are fuelling more connected experiences.

Together, these conversations highlighted one truth: Progress in marketing isn’t about chasing every new technology, but learning to orchestrate change with purpose.