For Executives that need a seasoned expert to assist with Marketing technology strategy & digital transformation
Fractional Chief Digital Officer
Ensuring the people, processes, and platforms needed to become a category leader are in place.
Greg Kihlström works with executives and leaders like CEOs, CMOs and SVPs of Marketing, and CIOs and CTOs, to ensure that the digital roadmap needed to become or stay a category leader is in place. Based on his experience working with Fortune 500 brands on marketing technology strategy and digital transformation, he can help guide an organization on the right digital path.
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Working with other executives such as Chief Marketing Officers, Chief Information Officers, and CEOs, a Chief Digital Officer helps drive business growth by modernizing and improving an organization’s technology infrastructure.
A Fractional Chief Digital Officer can augment a strong existing leadership team with the experience and digital expertise that can help an organization modernize and improve its effectiveness and efficiency in marketing, customer experience and customer service, employee experience, and other areas.
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Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.
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Typical engagements include:
Advising and consulting executives and leaders on digital roadmaps
Marketing technology platform evaluations and implementation strategies
Digital agency and technology partner evaluations and RFPs
Evaluation of current processes and systems to optimize and improve effectiveness and efficiency
Engagements are on a retainer or project basis.
Greg Kihlström, best selling author, advisor, and consultant