The Agile World podcast is launching soon
Available March 12, 2019 from Greg Kihlström, the author of the Agile series of books.
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Customer experience & digital strategy expert, author, & speaker based in Washington, DC.
Greg Kihlström also the author of the Agile series of books and host of The Agile World podcast.
The Agile Brand is Now Available
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
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Greg speaks internationally about CX, Digital Strategy + Marketing, New Technology
Recent Articles
Blog & Articles
We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the blessing of cheap storage and increasingly simple application programming interface (API) connections between data sources can quickly enough turn into a curse of too much information and not enough time to sort through it all.
While there are a lot of great sources of information for the absolute latest and greatest insights on Google’s latest algorithms, there are a few concepts that aren’t changing anytime soon and thus can make this a more evergreen look at search engine optimization. I refer to this as “timeless SEO” because they are concepts that are not going anywhere soon, and fundamentals of a strong search engine marketing strategy.
The value of optimizing your customer experience is clear to most brands and marketers. Increasing loyalty, reducing customer service costs and increasing revenue growth from retained customers are three big reasons, in addition to many others.
It is important for marketers to know and understand how search affects consumers and how they learn about your products, research before purchasing, and behave before and during their intent to acquire or buy your goods or services. This article is based on a chapter from my ebook Ever Seeking: a History and Future of Search.
It is important for marketers to know and understand how search affects consumers and how they learn about your products, research before purchasing, and behave before and during their intent to acquire or buy your goods or services. This article is based on a chapter from my ebook Ever Seeking: a History and Future of Search.
A key aspect of optimizing your customer experience is creating a consumer-centric mindset both in your organization and throughout the buying process. Doing this well requires listening to the way consumers are talking about your brand and its products or services, as well as their needs and requirements, commonly referred to as the voice of the customer, or VOC.
We are moments away from the answer to any question we might have. Who starred in that movie? Where should I eat for dinner? How soon can I get a product delivered to my house? With over 6,586,013,574 searches a day worldwide[i] and growing steadily as it expands across channels and methods such as voice-activate, search has become the way we find information or remember key facts.
Measuring the customer experience is definitely not as simple as measuring the results of a single tactic such as a website, email marketing campaign or in-store sales. The big challenge with measuring customer experience is that it needs to take into account all of your touch points. The opportunity is worth it, though, as it can show you how small improvements in specific points in the journey can make a huge difference.
Is it too soon to make a prediction for 2020? We generally only think about the year immediately ahead, but while I was making my 2019 predictions for marketers, I realized that the next year was becoming clearer and clearer. 2020 will be the year of identity.
It’s once again the end of one year and the beginning of another. And with it, a chance to reflect on the previous 12 months as well as an opportunity to look forward into the next. Inevitably, this leads to recaps, predictions, and many other ways to make sense of time passing.
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