Workshop: AI for Marketers: From Prompting to Autonomous AI Agents

For martech, marketing operations, and other marketing leaders by marketing and AI thought leader Greg Kihlström

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Workshop: AI for Marketers: From Prompting to Autonomous Agents

For marketing and CX leaders and professionals

This immersive full-day workshop is designed to take marketing and communications teams from AI curiosity to operational mastery. Starting with the fundamentals of generative AI and the "R-C-O" framework for precision prompting, the session moves quickly into the cutting-edge world of Agentic AI—teaching your team how to look beyond chatbots and start building autonomous workflows. The day also features a special live edition of my "One Amazing Thing" showcase: a rapid-fire discovery session of over 25 emerging AI platforms that are redefining creative productivity and digital strategy.

The curriculum culminates in hands-on strategic simulations where participants apply these concepts to real-world business challenges. Rather than just using AI to generate text, your team will learn to design multi-agent systems that optimize the customer journey, automate complex reporting, and streamline campaign launches. By the end of the day, your marketers will be equipped to shift from manual execution to strategic orchestration, leveraging AI as a powerful engine for efficiency and growth.

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What You Will Learn

  • Precision Prompting Mastery: Move beyond basic inputs using the R-C-O Framework (Role, Context, Output) to generate high-quality, brand-aligned content on the first try.

  • The "Agentic" Shift: Understand the critical evolution from Generative AI (chatbots that talk) to Agentic AI (systems that act) and how to apply this to daily marketing workflows.

  • Next-Gen Tool Discovery: Get a rapid-fire download of 25+ emerging AI platforms—covering video, design, and analytics—that go far beyond standard text generation.

  • Designing Autonomous Journeys: Learn to map and architect "Multi-Agent Systems" that can manage specific customer touchpoints, from onboarding to feedback collection, without constant human intervention.

  • Safe Implementation: Best practices for data privacy, hallucination management, and keeping the "Human-in-the-Loop" to ensure brand safety while scaling output.

Who Will Benefit

This workshop is designed for the storytellers, strategists, and voice of the brand. It is ideal for:

  • Content Marketers & Copywriters looking to amplify their creative output without sacrificing quality or tone.

  • Social Media Managers needing to repurpose content across channels and monitor engagement at scale.

  • Digital Strategists seeking to automate customer touchpoints and personalize the user journey.

  • Communications Teams who need to accelerate research, drafting, and sentiment analysis.

Featured Workshop Clients