Keynote Topics
Marketing Technology, Digital Transformation, and Customer Experience
Greg Kihlström of The Agile Brand brings decades of experience working with some of the world’s top brands to keynotes and other talks.
Featured keynote topics
Artificial Intelligence and the Future of Marketing
Beyond ChatGPT for Marketers: Strategic augmentation of marketing and the customer experience with generative AI, automation, and other tools
Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences
Artificial intelligence, while certainly not new to marketers of business in general, is having a moment. Whether through generative AI with imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams. Presented by an expert marketing technology keynote speaker who has worked with several Fortune 500 brands on these and similar challenges, AI and the Future of Marketing will explore these areas and give marketing leaders insights into the strategies and approaches that will set marketers up for future success by utilizing AI in strategic ways.
House of the Customer
A Blueprint for 1:1, Customer-First, Employee-Driven Business Transformation
Based on the best-selling book of the same name, this talk gives audiences the ideas and insights to remain competitive in an omnichannel world.
Topics: Omnichannel personalized customer experiences, successful digital transformation, customer lifetime value
In today’s competitive environment, brands of all types are faced with the challenge to provide a better and more consistent customer experience across digital and non-digital channels. This means that companies must build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace. Doing this, however, is not without its challenges. While many companies engage in digital transformations to modernize and anticipate future changes, these efforts are often fraught with delays, budget overruns, and many fail to deliver the results promised.
Operationalizing Artificial Intelligence Within the Enterprise
Why you need an AI philosophy…now
Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences
Artificial intelligence-based tools and platforms, from generative tools like ChatGPT or Midjourney to predictive analytics and workflow automation hold great potential for marketers and marketing teams, but their true power can only be unlocked by having a clear plan to operationalize them. This requires having a clearly defined strategic approach to how AI and its applications will be assessed, adopted, and evaluated within the business.
First-Party Marketing
Staying agile in an experience-first, privacy-conscious, customer-centric world
Topics: Marketing technology, first-party data, personalization, customer journey orchestration
Customers expect personalized experiences from brands, yet are increasingly concerned about how their data is being used. As consumer preferences shift, and data regulations increase, brands are caught in the middle. The solution to these challenges is to create a first party data strategy that enables the type of personalization that customers want, yet protects customer data in a way that anticipates future trends.
Meaningful Measurement of the Customer Experience
How do you measure the ROI of Customer Experience?
Topics: Customer experience measurement, analytics, KPIs, business value of CX
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the Customer Experience. The talk provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.
See also Greg’s Center of Experience Workshop
ROI on Personalized Customer Experiences
Getting MEaningful Business Results from Tailored Digital Experiences
Topics: Marketing Technology, Personalization, Customer Experience Strategy, Measurement, Business Value
Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective, measurable, and drives real results. To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results. The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts.
Agile Digital Transformation
Designing, implementing, and managing meaningful change for a customer-centric organization
Topics: Digital Transformation, Organizational Change Management, Business Value
Great customer experience (CX) is more than something that is nice to have. It is now one of the chief points of competitive advantage for many brands across a growing number of industries. One of the biggest roadblocks to providing a more seamless experience to customers is the need to digital transformation within the organization. Whether the transformation helps the direct interactions customers have with your brand, the operational aspects behind the scenes, the measurement of CX, or all of the above, it sometimes takes large-scale organizational change to enable a better customer experience.
Digital transformation enables benefits beyond CX, including smoother operations, a better employee experience, as well as a more streamlined method to collect, analyze and improve organizational KPIs. All of these combined with a customer-centric mindset, and an agile approach to implementation and improvement can help companies succeed in their digital transformation efforts.
The Agile Brand
The customer-centric brand and how companies stray true to their values in changing times
Topics: Branding and Marketing Strategy, Agile Practices, Customer Experience
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Based on Greg Kihlström’s book, The Agile Brand, this presentation follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values.
Agile Creativity
How to use process to be more successful with creative projects
Topics: Creativity, Process and Project Management, Agile Practices
It would seem that process and creativity are at odds with one another. How, for instance, could a rigid set of rules help inspire great design, great experiences, or new approaches to challenges? In fact, the two can not only co-exist, but work together to create better results and enable teams to be more creative and productive. The secret is in how process is designed and connected to the creative process.