Workshop: Marketing Operations in the Age of Agentic AI

For martech, marketing operations, and other marketing leaders by marketing and AI thought leader Greg Kihlström

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Workshop: Marketing Operations in the Age of Agentic AI

For martech, marketing operations, and other marketing leaders

When operational effectiveness can be the ultimate competitive advantage, this advanced workshop empowers marketing operations leaders to transcend traditional automation and embrace the transformative power of Agentic AI. Moving far beyond simple generative content tools, this session focuses on the "brain" of your marketing stack—teaching teams how to design autonomous agents that can perceive data, reason through complex logic, and execute multi-step workflows with minimal human intervention.

Participants will learn to map and modernize their most critical operational bottlenecks, from intelligent lead scoring and data hygiene to dynamic content personalization and real-time campaign optimization. Through a blend of technical strategy and hands-on architectural exercises, attendees will leave with a blueprint for a "self-driving" marketing infrastructure. This workshop is designed to redefine the role of Marketing Ops: shifting focus from tactical execution to strategic orchestration, and enabling your team to scale impact without scaling headcount..

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What You Will Learn

  • The Agentic Framework: Master the "Perception-Reasoning-Action" loop to transition your workflows from rigid, linear automation (If-This-Then-That) to flexible, autonomous decision-making.

  • Architecting the AI Workforce: Learn how to identify high-friction bottlenecks in your stack and design specific "AI Agents" to handle tasks like data hygiene, lead routing, and performance analysis.

  • Tool Stack Evolution: Discover the emerging ecosystem of agent-capable platforms and how to integrate them safely into your existing CRM and MAP (Marketing Automation Platform) infrastructure.

  • Governance & The "Human-in-the-Loop": Establish the critical ethical guardrails and approval gates necessary to deploy autonomous agents without risking brand reputation or data security.

  • Future-Proofing Ops: Develop a roadmap for shifting your team’s focus from manual "button pushing" to high-level "system orchestration" and strategic oversight.

Who Will Benefit

This workshop is designed for the builders, architects, and strategists behind the marketing curtain. It is ideal for:

  • Marketing Operations Professionals looking to escape "ticket-taking" hell and scale their impact.

  • CMOs and VP-level leaders needing a roadmap for the next wave of digital transformation.

  • Demand Generation Managers who want to automate complex lead nurturing and personalization journeys.

  • MarTech Administrators responsible for integrating tools and maximizing ROI from the tech stack.

Featured Workshop Clients