AI Adoption and Marketing Technology Keynote Topics
Martech, Marketing and AI, Digital Transformation, and the Digital Customer Experience
Greg Kihlström of The Agile Brand brings decades of experience working with some of the world’s top brands to keynotes and other talks.
Featured keynote topics
Greg Kihlström is a versatile speaker, focused on Marketing Technology, AI Adoption, Customer Experience, and Marketing Operations. His talks and workshops are guaranteed to generate new ideas, and thoughtful discussion. While he can also customize his talks for specific needs, below are several common topics he speaks on:
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Beyond ChatGPT for Marketers: Strategic augmentation of marketing and the customer experience with generative AI, automation, and other tools
Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences
Artificial intelligence, while certainly not new to marketers of business in general, is having a moment. Whether through generative AI with imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams. Presented by an expert marketing technology keynote speaker who has worked with several Fortune 500 brands on these and similar challenges, AI and the Future of Marketing will explore these areas and give marketing leaders insights into the strategies and approaches that will set marketers up for future success by utilizing AI in strategic ways.on text goes here
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A Blueprint for 1:1, Customer-First, Employee-Driven Business Transformation
Based on the best-selling book of the same name, this talk gives audiences the ideas and insights to remain competitive in an omnichannel world.
Topics: Omnichannel personalized customer experiences, successful digital transformation, customer lifetime value
In today’s competitive environment, brands of all types are faced with the challenge to provide a better and more consistent customer experience across digital and non-digital channels. This means that companies must build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace. Doing this, however, is not without its challenges. While many companies engage in digital transformations to modernize and anticipate future changes, these efforts are often fraught with delays, budget overruns, and many fail to deliver the results promised.ext goes here
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Why you need an AI philosophy…now
Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences
Artificial intelligence-based tools and platforms, from generative tools like ChatGPT or Midjourney to predictive analytics and workflow automation hold great potential for marketers and marketing teams, but their true power can only be unlocked by having a clear plan to operationalize them. This requires having a clearly defined strategic approach to how AI and its applications will be assessed, adopted, and evaluated within the business.
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How to use process to be more successful with creative projects
Topics: Process and Project Management, Agile Practices, Collaborative AI Adoption
It would seem that process and creativity are at odds with one another. How, for instance, could a rigid set of rules help inspire great design, great experiences, or new approaches to challenges, like the adoption of AI-based methods and tools? In fact, the two can not only co-exist, but work together to create better results and enable teams to be more creative and productive. The secret is in how process is designed and connected to the creative process.
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How do you measure the ROI of Customer Experience?
Topics: Customer experience measurement, analytics, KPIs, business value of CX
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the Customer Experience. The talk provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.
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Based on his best-selling book of the same name, Greg Kihlström discusses how to set the right priorities, and then, just as importantly, how leaders and their teams can make sure the right things get done.
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Based on his highly successful video series, Greg Kihlström will walk a team through 10 must-use marketing technology tools that they may not have heard of before. Highly customized to the audience, this talk is interactive, enlightening, and entertaining!
Why Hire Greg?
You have a lot of choices in potential speakers for your event. Greg can offer the following:
He’s had 700+ conversations with some of the world’s leading organizations at the forefront of marketing, AI, and CX on his award-winning podcast and this has helped shape a diverse, strategic approach.
25+ years in the industry, working for some of the world’s largest brands, as well as many smaller orgs.
Early access to what’s next: Greg is at the forefront of the latest in technology, marketing, and the industry in general through his podcasts, writing, consulting, and more.
Experience as a leader, an entrepreneur… and an intern. He’s played many roles, and has a solid understanding of how teams of all sizes and backgrounds can work well together.