Books by Greg Kihlström from De Gruyter Brill

Greg has written several books for one of the top academic and business book publishers in the world

Available now for Pre-order and available February 2027 everywhere

How Leaders Build Customer Experience that Scales Without Fragmenting the Enterprise

The new book by Greg Kihlström with Forewords by Dom Nicastro, Editor-in-Chief of CMSWire and Don Schuerman, CTO and Head of Marketing at Pega

Learn more | Buy on: Amazon | Apple Books

Coherence at Velocity

Available February 2027 from De Gruyter Brill

Marketing Operations 3.0: Building a Hybrid Operating Model for Growth in a Machine-Mediated Market (2026)

by Greg Kihlström, with a foreword by Paul Roetzer of SmarterX and Marketing AI Institute

Using AI in Marketing: An Introduction (2024)

by Greg Kihlström

Look for a 2nd edition coming in 2027

Marketing Operations (2026)

by Greg Kihlström

Published by De Gruyter Brill

Keynote Speaker on MarTech, AI, and Digital Transformation

The Agile Brand’s Greg Kihlström speaks internationally about the issues that are top of mind for marketing and CX leaders and their teams.