Greg Kihlström | Keynote Topic:
Agile Creativity in an AI-Driven Marketing World
How to use process to be more successful with creative projects
Agile Creativity
Using agile, collaborative processes to be more successful across creative and marketing teams (and with AI tools)
It would seem that process and creativity are at odds with one another. How, for instance, could a rigid set of rules help inspire great design, great experiences, or new approaches to challenges? In fact, the two can not only co-exist, but work together to create better results and enable teams to be more creative and productive. The secret is in how process is designed and connected to the creative process.
Even with the best AI tools, teams aren’t going to get un-stuck without collaborative, agile ways of working together.
What is discussed
The “healthy tension” between process and creativity
How repeatable processes free up mental real estate so that more creative work can be done
The value of continuous improvement to the creative process
What you’ll learn
How a carefully designed process can bolster new ideas and creativity while saving time and effort
How to design a process that enhances creativity while boosting productivity, and incorporates the latest AI tools to help automate what human teams don’t need to worry about anymore