Greg Kihlström | Keynote Topic:
Keynote Speaker on AI and the Future of Marketing
Topic: Marketing and Artificial Intelligence
Martech Future: How Marketing Teams work with Generative AI, Next Best Action, Process Automation and More
Martech Future: Strategic augmentation of marketing teams and the customer experience with generative AI, automation, and other tools
Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences
Artificial intelligence, while certainly not new to marketers of business in general, is having a moment. Whether through generative AI with imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.
Presented by an expert marketing technology keynote speaker who has worked with several Fortune 500 brands on these and similar challenges, AI and the Future of Marketing will explore these areas and give marketing leaders insights into the strategies and approaches that will set marketers up for future success by utilizing AI in strategic ways.
“Greg is a pro—a highly experienced and engaging speaker.”
What is discussed
How to approach integrating AI into existing ways of working and how to preserve human creativity and judgment in the process
What marketers need to know about the growing adoption of artificial intelligence and machine learning in marketing
The four primary areas where AI can augment and assist with marketing and creating best customer experiences
Looking beyond the hype: what marketers should know about bias and realistic expectations from AI tools
How to strategically adopt AI in marketing for your own organization