Objective evaluations and guidance
Brand Visibility for GEO and Agentic Commerce
Generative Engine Optimization (GEO), and Agentic Commerce Assessment and Advisory
How ready is your organization to meaningfully adopt AI for marketing and marketing operations?
Greg Kihlström works with some of the world’s leading brands on brand visibility in an agent-to-agent world. AI agents now perform a growing share of the research, comparison, and purchasing that consumers once did themselves. When an agent handles that work, it assembles a shortlist before the customer reviews anything, and it builds that shortlist by reading structured product data rather than marketing language. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across the 2025 holiday season (Adobe Analytics, 2026). McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search (McKinsey, 2026). Capgemini's consumer research finds 58% of consumers have already replaced traditional search engines with generative-AI tools for product recommendations (Capgemini Research Institute, 2025)
Actionable next steps, not just a bunch of PPT slides
The Brand Visibility for Agentic Commerce (BVAC) Framework is a diagnostic for the data surface an agent actually evaluates.
It scores how well a brand answers the three questions an agent resolves in order: whether it can identify the brand and product, whether it can compare them against competitors on equal terms, and whether it has structured grounds to trust them.
The framework evaluates that surface rather than the human-funnel metrics that no longer capture the decision.
Let’s talk about your organization’s needs and how to plan the best approach to unlock meaningful value
What is your biggest challenge?
Identity Legibility. Whether an agent can reliably resolve which brand and product it is evaluating, through consistent identifiers, an entity model, and canonical pages.
Attribute Completeness. Whether products carry the full set of structured attributes the category requires, including policy attributes such as returns and warranty.
Greg (literally) wrote the book on MarTech stack evaluation and platform selection.
His best-seller on MarTech stack evaluation guides readers through a step-by-step process of goal-setting, requirements gathering, and more. He has done this with Fortune 50, 100, 500, and 1000 organizations and can tailor an approach that works with your organization.
Why work with Greg?
He is not a hands-off coach who hasn’t worked “in the field” for years
Greg Kihlström of The Agile Brand actively works with top brands and uses the latest marketing technology platforms. In other words, he gets his hands dirty working with teams in real-world settings with real stakes, budgets, & deadlines. This gives him up-to-the-minute, hands-on experience to bring to leaders and teams, rather than general advice.
Focus on measurable outcomes from ROI to CLV to TCO
Yes, that’s a lot of acronyms in a row. But Greg has extensive experience advisory, training, leading, and working embedded within teams at Fortune 1000 and larger companies with a focus on turning strategies into reality with a focus on measurable outcomes with realistic paths to get to the desired results.
Understanding what, when, how, and why to use the right tool for the job
With experience and training in Agile, Lean Six Sigma, and other tools, The Agile Brand’s Greg Kihlström knows there isn’t one single way to get great results. It takes a deep understanding of the nuance of each organization and its unique culture, processes, and platform approach.
He is at the forefront of changes, trends, movers and shakers in the industry.
From the 200+ interviews per year with enterprise leaders and technology company executives he talks with on his podcasts, to his place as a thought leader and practitioner in the industry, The Agile Brand’s Greg Kihlström knows and understands the spaces that leading organizations need to be in, and knows the players involved.
Flexible ways of working - you're not tied to a team that doesn't match your exact needs
Greg works with existing partners and consultancies or can bring in partners through his own network of partners. The relationship can be as flexible as needed and does not need to replace current work in progress or relationships with larger consultancies.cription
Greg Kihlström, multiple best-selling author, advisor, and consultant to Fortune 1000 brands looking for meaningful transformation.