All Available Books by Greg Kihlström
Spanning nearly 10 years of books on marketing, AI, operations, customer experience, and more
From De Gruyter Brill
MarketingOps 3.0: Building a Hybrid Operating Model for Growth in a Machine-Mediated Market (2026)
Marketing Operations: Strategy, Implementation and Optimization (2026)
Marketing Technology Platforms: Strategy, Evaluation, and Implementation (2025)
Using AI in Marketing: An Introduction (2024)
Marketing Measurement and Analytics: An Introduction (2024)
Agile Marketing: Implementing Scrum in a Marketing Environment (2025)
Self-Published
The Agile Brand Revisited (2025)
Meaningful Measurement of the Customer Experience, 2nd Edition (2024)
The Center of Experience, Second Edition: A blueprint for creating the experience-led enterprise (2023)
Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes (2024)
Stop Saying “AI”: Why it No Longer Means Anything and What to Say Instead (2026)
The Seven Solopreneurs (2025)
AI Isn’t a Goal (or a Strategy) 2025)
The Composable Roadmap (with Chad Solomonson) (2025)
The Agile Workforce (2020) (out of print)
The Agile Consumer (2019)
The Agile Brand (2018)
The Agile Web (2017) (out of print)
The Agile Brand Guide® Series
The Agile Brand Guide®: Generative Engine Optimization (2026)
The Agile Brand Guide®: Brand Visibility for Agentic Commerce (2026)
The Agile Brand Guide: E-commerce (2025)
The Agile Brand Guide®: Digital Asset Management (2026)
The Agile Brand Guide®: Digital Experience Platforms (2025)
The Agile Brand Guide®: Customer Data Platforms (2024)
The Agile Brand Guide®: Generative AI (2023)
The Agile Brand Guide®: Conversational Marketing (2023)
Others (out of print)
Agile Marketing
Marketing Measurement & Analytics
Marketing Technology Platform Evaluation
Marketing Operations
Keynote Speaker on MarTech, AI, and Digital Transformation
The Agile Brand’s Greg Kihlström speaks internationally about the issues that are top of mind for marketing and CX leaders and their teams.