Capitol Communicator: New Book, The Agile Consumer, by Greg Kihlström Discusses Future of Brand-Consumer Relationship

The Agile Consumer gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior, are changing the brand-consumer relationship and driving better outcomes for both. It features examples and case studies of brands like Procter & Gamble, FirstBuild, BetaBrands, Lego, Google and others.

Read more at Capitol Communicator:

https://capitolcommunicator.com/new-book-the-agile-consumer-by-greg-kihlstrom-discusses-future-of-brand-consumer-relationship/

Greg Kihlstrom