Press Release: New Book The Agile Consumer By Greg Kihlström Discusses the Future of the Brand-Consumer Relationship

We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more interested in sharing values with the companies they work for, and are looking for new types of management and work environments. All of this adds up to the makings of an Agile World led by newly-empowered consumers in an evolving economy.

The Agile Consumer gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior are changing the brand-consumer relationship and driving better outcomes for both. It features examples and case studies of brands like Procter & Gamble, FirstBuild, BetaBrands, Lego, Google, and others.

The Agile Consumer is Kihlström’s fifth book, and the third in his Agile series, which started with 2016’s The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values.

“I’m excited to share this third book in my Agile series which really explores the future of how brands and consumers will interact and work together with one another. Having spent my career observing this shifting landscape with the advent of the Internet, through the invention of social media, and now in a world that is dominated by a race for great customer experience, I am thrilled to share my thoughts on the future with the world.”

The book features interviews with several industry leaders, and a foreword by award-winning author and Chief Energy Office of EnergizeGrowth, Lisa Nirell. The Agile Consumer is available in print and as an ebook from Amazon and Barnes & Noble, and as an ebook from Apple Books.

About Greg Kihlström

Greg is an entrepreneur, author and speaker. He is currently President and Chief Experience Officer at Cravety, and was formerly SVP of Experience at Yes& after Carousel30, a digital agency he started in 2003 which was acquired by the agency.  He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He has served as Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board. 

Greg is host of The Agile World podcast, which launched in early 2019 and discusses the evoluation of branding and marketing. Greg’s previous book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience. 

He is a contributing writer to Forbes, Social Media Today, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, American University, University of Maryland, Howard University and Virginia Tech.

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Greg Kihlstrom