Greg Kihlström presented a session at MarTech Fall 2023 on Real-world Customer Journey Orchestration
Session description
Many in the enterprise dream of a future where 1:1 omnichannel personalization is the norm. Yet in reality, even large organizations can struggle to do customer orchestration well on a small scale.
Join Greg Kihlström, advisor to Fortune 500 brands and host of The Agile Brand podcast, as he shows you how to build towards a robust enterprise-wide customer journey orchestration approach by taking things one step at a time.
After this session, you’ll be able to:
Prioritize next steps to do CJO well, even if your initial efforts are stalled
Determine what teams you should be collaborating with to execute customer journey orchestration well
Strategically iterate towards an omnichannel approach for CJO
Create feedback loops and continuous improvement so you and your teams are always learning