Greg Kihlström moderated a panel discussion for a CMSWire webinar with Adobe, Olympus, and the American Medical Association.

Healthcare professionals are stretched thin. Between patient care, administrative demands and ongoing education, attention is harder to earn and traditional marketing tactics are falling flat.

Forward-thinking organizations are shifting from promotion to education, using learning academies to build more meaningful, long-term connections with healthcare professionals. But do these programs actually work?

In this exclusive roundtable with Adobe, healthcare leaders share how they’re building trust and maximizing customer lifetime value by aligning learning strategies with adoption and retention. You’ll gain real-world insight into what’s working now and leave with a clearer playbook for turning education into a strategic engagement channel.