Forbes Interview: 13 Reasons Why Consumers May Hate Your Brand's Advertising

I was featured in this interview discussing how inauthenticity can cause customers to dislike a brand’s marketing and advertising.

Read the article on Forbes here

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CityBizList: New Book The Center of Experience by Greg Kihlström Provides a Blueprint for Great Customer and Employee Experience for the Enterprise

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Chicago Daily Herald: The Agile Consumer Discusses the Future of the Brand-Consumer Relationship