REQ: Book Review of "The Agile Brand"

Kihlström poses the very human question: Is the brand a friend, teacher, or coach? Could it be a celebrity or a revered expert and authority figure? If you can answer that question, it changes how you think about activating the brand.

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Greg Kihlström named as DC Inno's "50 on Fire" Winner

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Forbes Q&A: 12 Strategies That Will Improve Your Account-Based Marketing Efforts