Greg Kihlström | Keynote Topic:

Marketing Technology Keynote Speaker

Topic: First-Party Marketing

Staying agile in an experience-first, privacy-conscious, customer-centric world


 

First-Party Marketing:
Staying agile in an experience-first, privacy-conscious, customer-centric world

Topics: Marketing technology, first-party data, personalization, customer journey orchestration

Customers expect personalized experiences from brands, yet are increasingly concerned about how their data is being used. As consumer preferences shift, and data regulations increase, brands are caught in the middle. The solution to these challenges is to create a first-party data strategy that enables the type of personalization that customers want, yet protects customer data in a way that anticipates future trends. Presented by an expert marketing technology keynote speaker who has worked with several Fortune 500 brands on these and similar challenges, First-party marketing will explore these areas and give marketing leaders insights into the strategies and approaches that will strike the right balance between customer experience needs, and global data privacy requirements.

“Greg is a pro—a highly experienced and engaging speaker.”
— Paul Duning, Mid-Atlantic Marketing Summit

What is discussed

  • What marketers need to know about the upcoming evolution away from reliance on third party data and cookies

  • How to balance customers’ demand for personalized experience with their desire for increased data privacy

  • How to create a first-party data strategy that benefits both customers and your brand

  • The marketing technology approaches and infrastructure necessary to achieve success

  • Keeping an agile mindset as customer preferences, technology solutions, and privacy considerations continue to evolve

Based on the best-selling book

For more thoughts and ideas related to the need for brands to stay agile in the face of rapidly changing consumer expectations and external factors, make sure to check out Greg Kihlström’s book, The House of the Customer (2023).

Also, make sure to take a look at the House of the Customer half-day, 1-day, and 2-day workshops, now available in-person and virtually.