Workshop: Brand Visibility for Agentic Commerce
For brand, e-commerce, and marketing leaders by marketing technology and AI thought leader Greg Kihlström
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Workshop: Brand Visibility for Agentic Commerce
For brand, e-commerce, and marketing leaders
What if you were already losing sales you couldn't see, to a competitor you never knew you were up against? That is what happens when an AI agent assembles a shortlist before your customer reviews anything — and reads structured product data, not your marketing language, to build it. Generative-AI-referred traffic to US retail sites grew roughly 690% year over year across the 2025 holiday season, and the brands that get filtered out at that layer see no traffic drop, no failed campaign, nothing to diagnose. The work that wins a human shopper is largely invisible to the system that now decides whether you reach that shopper at all.
This workshop is built on the Brand Visibility for Agentic Commerce (BVAC) Framework — a diagnostic for the data surface an agent actually evaluates. Rather than another tour of the hype, it gives teams a working instrument: how an agent resolves which brand and product it is looking at, how it compares you against competitors on equal terms, and what structured grounds it has to trust you. Participants leave able to assess their own catalog the way an agent reads it, identify where they are being silently excluded, and sequence the fixes that actually move the outcome — not the ones that feel productive.
What You Will Learn
Where the decision now forms: Understand decision invisibility and the attribution gap — why an agent filters you out before a human is involved, and why your analytics will never show it. The absence of a signal is the expected presentation of this problem, not evidence it's small.
The eight dimensions, in the order that matters: Work through the two prerequisites every strategic move depends on — Identity Legibility and Attribute Completeness — and the six strategic dimensions where brands compete once the foundation holds. Learn why a brand can do excellent differentiation work and still return nothing.
Reading your catalog the way an agent does: Run your own top SKUs through the diagnostic — GTIN consistency, canonical entity resolution, MerchantReturnPolicy markup, the category-standard attribute set — and find where an agent cites a marketplace over your own site.
The trust signal floor: Learn why agents skip products below a structured-trust threshold regardless of how strong everything else is, and how the floor mechanism caps the rest of your strategic work until it's cleared.
Sequencing the remediation: Build a prioritized roadmap across 90-day quick wins, 6–12 month structural changes, and 12–24 month strategic moves — ordered by scoring dependency, not by what's easiest to ship first.
Who Will Benefit
This workshop is for the leaders accountable for whether a brand gets chosen when the customer never sees the shelf. It is ideal for:
Brand and Marketing Leaders who suspect the funnel has changed underneath them and need a way to see it.
E-commerce and Digital Directors responsible for catalog, feeds, and marketplace strategy who need to know where authority is leaking.
CMOs and VP-level leaders needing a defensible roadmap and a way to price a loss that doesn't show up in attribution.
Product Information and Data Teams who own the structured surface an agent reads and need the strategic context for why it now matters more than the storefront.
Featured Workshop Clients
