We are proud to partner with TEKsystems to share Part 1 of a 4-part series about the future of technology, in association with the launch of their flagship publication Version Next, Now.

Episode 1 | Episode 2


Version Next, Now Part 1: The Digital Revolution

Let’s Get Personal

Listen on: Apple Podcasts | Spotify | Google Play | Stitcher

 

Brands have never had it better

After decades of struggling to fully understand consumers, they now hold the key to complete enlightenment: customer data. Armed with smartphones, tablets and laptops, many consumers relinquish their personal data so that brands can provide them with unique, personalized experiences. Many brands have already figured out the digital customer experience.

They brilliantly convert consumer insight into content and stylized offers that fit customers’ needs, in real time. But their success didn’t come after waving a magic wand. They first figured out how to make sense of all their customer data by aligning their processes with technology. This foundational work included putting the right people in charge, forming customer personas, creating relevant KPIs and figuring out which content management system and other technologies best integrate with all of that.

 

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featurING special guest:

Burk Buechler   Managing Director of Digital Solutions      TEKsystems

Burk Buechler
Managing Director of Digital Solutions
TEKsystems