Greg Kihlström is returning to lead another Masterclass on AI for Marketing for The Economic Times.

Learn more and register: https://masterclass.economictimes.indiatimes.com/ai-marketing

The following is the agenda:

Day 1: AI Workflows, Customer Journey & Marketing Transformation

• Understand AI-powered marketing operating models & decision impact

• Identify high-value AI opportunities across customer journey

• Execute end-to-end AI marketing workflows hands-on

• Build scalable AI frameworks & marketing tech stacks

• Create an actionable implementation blueprint

The Flow

• Understand: Marketing transformation & AI use cases

• Build: End-to-end campaign (Research → Strategy → Content → Distribution → Performance)

• Tools: ChatGPT, Gemini, Jasper, Canva, Zapier, HubSpot AI

• Live Sprint: Build AI-powered campaign in 15–20 mins

• Scale: AI workflows & team frameworks

• Activate: Implementation roadmap & Q&A

Key Takeaways

• End-to-end AI marketing execution framework

• Hands-on experience with multiple AI tools

• Faster campaign execution & optimisation

• Scalable AI marketing system & workflows

• Immediate action roadmap for business impact