CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Read the full article here.
Generative AI has generated plenty of attention and hype, though its ability to create text, images, and software have primarily taken the spotlight, leaving video as an afterthought. That is changing, however with a recent report from Colossyan suggesting that the focus is shifting. 91% of U.S. workers now think avatars can raise day-to-day productivity, while 88% expect them to make employees sharper by piping answers straight into the workflow That is a signal, not background noise, for marketing and CX leaders that may have found it easy to adopt other applications of Gen AI but weren’t sure what to do with video.
Efficiency Gains That Actually Move the Needle
On average, employees burn 791 hours a year—about 99 workdays—on email triage, data entry, document prep, and other bureaucratic limbo. This provides a tangible opportunity for AI-based solutions to come to the rescue. According to the research, just over three-quarters of respondents would gladly outsource that drudgery to avatars and AI agents. This would free them up to do more meaningful, strategic work.
What if those important yet non-strategic tasks could be automated and the repetitive work, and even the communications needed to keep them moving could be automated? Many employees are leaning on AI-based tools to help them create artififacts, but connecting the dots by sending messages and emails is still often a manual, human process. Instead, if AI agents were able to take care of drafting the countless messages that are required to move a task from one team to the next, even more time could be freed up.
This extra time enables teams to focus creative energy on important tasks rather than writing status updates, “FYI” emails, post-mortem summaries. To be successful here, start curating a prompt library and measure the reclaimed hours.
This article was written by Greg Kihlström for CustomerThink. Read the full article here.