Martech: Your ecommerce calendar just got a year-round makeover

This article was written for MarTech by Greg Kihlström. Read the full article here.

Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Yet, despite the opportunities to save money, shoppers are signaling fatigue. Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp.

For brands, the message is clear. Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens.

This article was written for MarTech by Greg Kihlström. Read the full article here.