CMSWire: SitecoreAI and the Shift From Search to Discovery in Digital Experience

At Sitecore Symposium, AI wasn’t the future — it was the operating system. Here’s what changes now.

This article was written by Greg Kihlström for CMSWire. Read the full article here.

ORLANDO, Fla. — Sitecore Symposium 2025, held at the Walt Disney World Dolphin Resort here in the Sunshine State, served as the launchpad for Sitecore’s reinvention of its product suite, aligned with its “AI-First Era” vision for the future of marketing.

The centerpiece of the event was the announcement of SitecoreAI, a comprehensive digital experience platform designed to address the fundamental shift in customer journeys—moving from static search to AI-driven discovery.

“We have to adapt again, as we always have,” said Sitecore CEO Eric Stine, in his first Symposium since starting in the role, as he opened the event at the Day 1 keynote, acknowledging the massive and rapid changes that marketers have been facing, as much as the large-scale changes that incorporating AI at a foundational level means for a platform like Sitecore. “And we need to build for the world beyond the website.”

This also acknowledges the growing adoption of AI both internally by its direct customers as well as by consumers that are increasingly using tools beyond Google to search and find things. 

This article was written by Greg Kihlström for CMSWire. Read the full article here.