SIGNED COPY: Meaningful Measurement of the Customer Experience

Meaningful Measurement of the Customer Experience provides the processes, methods, and tools to measure, analyze, and improve customer experience within the enterprise.

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.