eTail: 50 Days Until Black Friday. Are You Ready?
Greg Kihlström’s thoughts on the upcoming holiday shopping season and trends, along with several other thought leaders in the e-commerce space.
Here is the quote from Greg:
Greg Kihlstrom, retail expert and host of The Agile Brand™ with Greg Kihlström, weighed in, "The dominance of social commerce with Gen-Z in particular is important for brands to understand, with over 1/3 of Gen Z shoppers planning to use TikTok Shop for holiday shopping."