CMSWire: PegaWorld 2026 Helps Usher in the Age of AI Accountability

This article was written by Greg Kihlström for CMSWire. Read the full article here.

By now, we’ve all seen the demo where an agent takes a one-line brief and hands back a finished campaign in matter of minutes. It is impactful the first time you see it, but upon more reflection it leaves a few open questions.

First, what does all of this cost at scale, and what mechanisms are in place to keep things from going off the rails?

PegaWorld 2026 spent three days at the MGM Grand in Las Vegas on exactly those questions.

Don Schuerman, Pega's CTO and head of marketing, opened by calling it "a pragmatic couple of days," a jab at the noise the rest of the industry has been making about AI. It was differentiated positioning, and the conference’s announcements backed it up. They clustered around four pressures every enterprise is feeling: cost, trust, the org chart and the aging systems which so much of the enterprise still runs on.

This article was written by Greg Kihlström for CMSWire. Read the full article here.