This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its ability to create text, images, and software have primarily taken the spotlight, leaving video as an afterthought.

This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it's time to align your strategy with what customers really want.

This article was written by Greg Kihlström for CMSWire. As much as agentic AI promises to make our lives easier, delegating tasks and errands is certainly not new. Even in our mobile-first, app-based reality, you can use Instacart for your groceries, Stitch Fix for your wardrobe, Uber to get driven to your next destination and countless other apps to get other people to help you get things done.

This article was written by Greg Kihlström for MarTech. Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing.

This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue while creating a better shopper experience and greater brand trust?

This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.

This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many customers—and companies—have had mixed experiences with their AI implementation so far.

This article was written by Greg Kihlström for CMSWire. Medallia Experience showed how organizations win when culture, AI and leadership all work in harmony.

This article was written by Greg Kihlström for CMSWire. AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency across the entire journey.

This article was written by Greg Kihlström for CMSWire. New announcements by Qualtrics include speeding up research, democratizing insights and scaling experience delivery with AI.

Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. This article was written for MarTech by Greg Kihlström.

This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.

With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.

This article was written by Greg Kihlström for MarTech. AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.

This article was written by Greg Kihlström for CMSWire. AI agents are likely already on your radar, whether you are in the process of actively implementing them or not. Whether you’ve formally rolled them out or not, they’re likely already part of your organization in one way or another.

In this article, we’ll discuss how marketers can decipher signals and trends to stay ahead of competitors. We’ll cover the importance of recognizing early market signals, how to interpret them to predict future trends, and how predictive analytics turns these signals into strategic action.

This article was written by Greg Kihlström for MarTech. What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Here’s how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

This article was written by Greg Kihlström for CMSwire. I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the annual set of predictions, but this year I wanted to more fully embrace generative AI. I performed an experiment with the technology, while also providing a few predictions of my own.

In this article, we’ll discuss how marketers can decipher signals and trends to stay ahead of competitors. We’ll cover the importance of recognizing early market signals, how to interpret them to predict future trends, and how predictive analytics turns these signals into strategic action.

Let's focus on how companies can advance with agility by combining agile methodologies with predictive insights. We’ll discuss how this combination enables faster adaptation to changes, the importance of rapid testing and iteration, and how predictive tools help businesses stay proactive and resilient.