This article was written by Greg Kihlström for MarTech. Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.

This article is based on a transcript from The Agile Brand with Greg Kihlström podcast. We’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marketing Manager at ActionIQ.

The following post was written by Greg Kihlström for Forbes. As a marketing leader, it is hard to avoid the continual barrage of statistics showing how consumers prefer and respond better to a more personalized experience before, during and after a sale. This leads to the question: What exactly makes a great experience, and what principles should guide our brand as we plan the customer experience of the future?

The following was written by Greg Kihlström for MarTech. Read the full article here.

While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. 

Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.

In 2023, we are going to see the clash of these two extremely important areas for brands and marketers. One one hand, they seem at odds with each other. How can a brand actively try to collect more data about an individual in order to personalize their experience, while also minimizing the amount of risk of falling out of compliance with consumer data privacy regulations?

This article was originally written by Greg Kihlström and posted on Martech.org. In this three-part series, I will explore how marketers can measure performance and returns when creating personalized customer experiences. I will also cover several questions that any organization should ask before embarking on what could potentially be a large-scale initiative.  

Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015. To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.

This article was written by Greg Kihlström for Forbes. The original article can be found here.

By now, you’ve probably heard the term “digital transformation” more times than you can count. But didn’t it sound kind of exciting the first time you heard it? It promises big changes that should improve the lives of customers and employees, all while making the company a lot more money.

This week, in addition to thanking everyone reading this for their partnership and support over the last year, I wanted to talk about what a true "thank you" can look like to both our customers and our employees. As leaders, we face mounting pressure to get returns for stakeholders, create happy and loyal customers, all while maintaining engaged teams that can focus on their work. This is a lot.

Transcribed from a podcast episode. Today we’re going to talk about creating a great post-purchase Customer Experience. To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage.

This article was written by Greg Kihlström for Fast Company. Read the full article here.

Though it is beyond being a cliche at this point, I believe that people will stop talking about change being the only constant in business and life (aside from death and taxes) only when it stops being true. What does this mean for current and aspiring leaders?

In this article, I’m going to talk about the ways that an experience operations approach can help your organization improve the experience your customers have, as well as the experience that your employees have while delivering it.

This article is based on a transcript of our interview for The Agile Brand podcast. Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent.

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features.

In this article, I’m going to discuss three important criteria to consider before you buy a CDP, and there should be something of value whether you have or haven’t already made a decision to invest in a CDP.

Today's customer is on multiple devices and channels, and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.

This article was originally written by Greg Kihlström for Forbes. View the original article here.

Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands on. Companies that understand and embrace this are increasingly approaching their marketing and customer experience from a fuller customer journey perspective, as opposed to interacting with their customers using a more traditional marketing campaign approach.

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Therefore, we need to keep all of these in mind as we plan for CJO implementation.

The marketing technology landscape is not getting any smaller, or more narrowly defined, with this number increasing from about 1,867 in 2015 to nearly 10,000 as of mid-2022. With so much choice, it can become nearly impossible to make good decisions, or to even know where to start narrowing your choices.

One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of platforms you incorporate or reject as part of your marketing technology stack.

Digital access has been more available than ever. A report by the Pew Research Center on mobile tech and home broadband notes that U.S. smartphone ownership and home broadband subscriptions have increased from 2019 to 85% and 77% respectively. However, despite a vast majority having access to these technologies, some people still face access difficulties.

Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I’d like to welcome Susan Rothwell, CRO at Vericast.