CMSWire: 3 Things to Consider Before Buying a Customer Data Platform

This article was originally published on CMSWire. Read the full article here.

Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of different types of platforms.

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features.

In this article, I’m going to discuss three important criteria to consider before you buy a CDP, and there should be something of value whether you have or haven’t already made a decision to invest in a CDP.

This article was originally published on CMSWire. Read the full article here.