This article was originally posted at MarTech.org. You can read the original here.

If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits.

These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity. However, the multi-channel marketing approach CJO utilizes also means that things can get more complicated.

In this second part of this three-part series, we’ll explore three critical processes that organizations successful with customer journey orchestration excel at.

Based on a transcript of a recent podcast episode. Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.

This article was written by Greg Kihlström for MarTech. You can read the full article here.

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.

I must confess that I write a lot: documents, articles and even books (I’m finishing up book number 10 as I write this article). While I’m thankful I’ve had a lot of readers over the years, I also know it’s hard to find time in the day to read long documents or other communications, particularly when days are spent in endless meetings—virtual or otherwise.

Transcribed from a recent podcast episode. Greg talks about how to be successful with an authentic influencer marketing campaign with Magda Houalla, Director of Marketing Strategy at Aspire.

The following was transcribed from an episode of The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.

Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.

“Why do we keep following the process if it doesn’t work?” You’ve probably heard something to the effect of this before or have even said it yourself. After all, what could be worse than following a set of rules that either isn’t logically consistent, doesn’t bring good results, is impossible to follow or all of the above?

This was adapted from a recent podcast interview. Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io.

This is a recent article Greg Kihlström wrote for CMSWire. You can read the original article here. Agile not for you? Here are things to consider if adopting agile approaches isn’t working as well as it could. I wasn’t always so strong in my beliefs that agile methods provide the blueprint for successful initiatives, but time and time again, I’ve seen how its adoption can make positive impacts on teams and their results.

With increasing expectations from both customers and employees, businesses are relying on experience as a differentiator for both audiences, and you’ve undoubtedly seen how experience is one of the primary points of competition among brands.

There are many good reasons for this focus on experience. Customers respond to brands that provide great experiences with greater loyalty, more purchases, and positive word of mouth.

Greg Kihlström wrote this ebook for Medallia. Visit the Medallia website to download

More engaged employees create more engaged customers, benefiting everyone, including the business. Leading companies understand customer and employee experience as a unified element, and benefit from a lift that occurs when both are done well and in coordination with one another.

When translated to a business context, time ranks up there with information or data as one of the most valuable non-tangible assets. Therefore, choosing what to do, and having reasonable certainty that it is the right thing to do, is increasingly important.

This is not for a lack of things to do, however. I would venture to say that no successful organization has the challenge of not having enough to do. Instead, there are likely many competing priorities that all have good reasons (depending on who you ask) for being moved to the top of the queue. One incredibly useful tool in order to help take a long list of potential initiatives or projects that all seem of prime importance and sort into an order of importance is a prioritization model. This is essentially a ranked list of items from most important to least.

Transcribed from a recent episode of The Agile Brand podcast. Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.

This article was originally published through Forbes Agency Council. Read the original here. Customer journey orchestration promises a seamless experience for your customers and greater revenue through timely and relevant offers and actions. These types of experiences create customers who buy, buy more often and bring their friends along as well. Getting to that point, however, takes careful planning, coordination across teams and choosing the right platforms and metrics to tie it all together.

This was taken from a transcript of The Agile Brand podcast. Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall.

From a transcript of the podcast recorded earlier: Today we're going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia.

Based on my podcast interview where we talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.

This article was written by Greg Kihlström for CMSWire. Read the rest of the article here. Agility is no longer an option, and agile marketing and CX organizations and businesses are best set up to weather whatever storms may be on the horizon. Once relegated to software engineering teams, IT departments and other technology-centered practice areas, agile has made inroads to almost every area of business today. Yet many companies, and teams within companies, still are either reluctant to adopt more agile practices, or take steps to formalize the nascent agile practices they have already.

The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences from the brands they buy from, and the race to deliver the most tailored experience is on among a sea of competitors. The range of methods to provide this personalization spans from more basic event-triggered automation to a more sophisticated “next best action” approach utilizing AI and machine learning, with other methods in between.