CMSWire: Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25

Optimizely CEO Alex Atzberger gives the opening keynote

This article was written by Greg Kihlström for CMSWire. Read the full article here.

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience.

NEW YORK CITY — In the last year, AI in marketing has come a long way. Beyond often disconnected tools, the future appears to be agentic, and this year’s Optimizely Opticon had plenty to offer in this way.

It all took place on Sept. 10 at Javits Center in New York City as customers and partners shared stories and talked together about how reaching customers and doing the work of marketing is changing.

There were also some big product announcements centered around agentic AI, and compelling case studies from customers. Let’s explore some of the key takeaways from Opticon25.

This article was written by Greg Kihlström for CMSWire. Read the full article here.