CMSWire: What Prime Day 2025 Reveals About Shipping, Returns and Customer Expectations

This article was written by Greg Kihlström for CMSWire. Read the full article here.

Free shipping, easy returns and Buy with Prime drove record sales for Prime Day 2025. DTC brands must now meet these CX benchmarks year-round.

Shopping and spending outside of the traditional holiday season just keeps getting bigger, and this year’s July 8-11 Prime Day continued to prove that point. According to Amazon-provided figures, Buy with Prime merchants that ran Prime Day promotions saw daily orders (and revenue) jump more than 150% versus May 2025. 

This surge aligns with ongoing trends showing increased off-season ecommerce volume. Adobe estimates that U.S. shoppers spent $24.1 billion between July 8 and 11, making Prime Day 2025 the biggest yet with two Black Fridays’ worth of spending in just four days. It’s becoming clearer that consumers are treating the event as an ecommerce holiday, and DTC brands would do well to take note. 

This article was written by Greg Kihlström for CMSWire. Read the full article here.