Greg Kihlstrom was featured on the LeadGen podcast and blog.

We live in an agile world and we need to be agile if we are to thrive in it. Whether you’re applying it to your business, marketing or any other endeavor, agility allows you to be scientific and methodical about upping your game and achieving strategic pivots in a shorter amount of time. This is a very timely conversation to make as we make our way through this terrible social experiment that is COVID-19. Join Melanie Parish and Greg Kihlstrom as they talk about this in this interview.

This week, The New P&L speaks to best-selling author of the Agile Series of business books, Agile World podcast host, serial entrepreneur and CEO of CareerGig, Greg Kihlström. We chat with Greg on what it takes to be a more agile business, the current state of the balance of power between brands and consumers and how this has affected the customer experience, as well as what great leadership and the future of work looks like as we rebuild businesses and the economy.

I was interviewed for the Original Story Podcast on my experience as an entrepreneur, as well as being CEO at CareerGig.

I was featured on the Get Published Podcast, talking about writing my Agile series of books, my latest, The Center of Experience, and I also got a chance to talk about CareerGig.

I was featured on the Building My Legacy Podcast with host Lois Sonstegard.

I was featured on Radio Free Enterprise Podcast, with host Frank Felker.

I was featured in a Forbes Expert Panel interview on design thinking and customer experience.

I was featured in an article about entrepreneurship in the age of COVID-19, and how/why we chose to launch CareerGig when we did.

I was featured in an interview on Forbes about podcasting for B2B marketers.

I was interviewed for this feature for my company, CareerGig, discussing our launch.

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits. 

The Center of Experience is Kihlström’s sixth book, following his Agile series, which started with 2016’s The Agile Web, followed by The Agile Brand (2018) and The Agile Consumer (2019). It is his second book on customer and employee experience, following Digital Delight, which was compiled from a series of his articles and released in 2019.

I was featured in this interview discussing how inauthenticity can cause customers to dislike a brand’s marketing and advertising.