Whether international or local, link building is the all-important SEO topic.

Anyone at least moderately familiar with SEO best practices has a good understanding of both the importance of link building as well as the fundamentals of the approach, but for those who are just getting up to speed, here’s a quick synopsis.

A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign.