Best-Selling AI & Marketing Books
Get up to speed on the latest insights & ideas on artificial intelligence and marketing with these best-selling guides.
The Agile Brand Guide to AI & Marketing
by Greg Kihlström
with a Foreword by Carlos Manalo, Co-CEO of The Office of Experience
The Agile Brand Guide to Generative AI
by Greg Kihlström
with a Foreword by Bernadette Nixon, CEO of Algolia
AI is changing marketing as we know it. Get the definitive guides to artificial intelligence and its effects on the marketing profession.
Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams..
In this fourth book in the best selling Agile Brand Guide series, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored.The Agile Brand Guide to AI & Marketing by Greg Kihlström is now available in print and as an ebook.
The book explores how marketing and CX leaders can be successful with artificial intelligence in their planning, implementation, and optimization. This includes an exploration of both the current uses of AI and machine learning in marketing, as well as the four primary areas where marketers should be paying attention. The book includes insights and interviews with some of the thought leaders in marketing and AI, and a foreword by Carlos Manalo, Co-CEO and Co-Founder of The Office of Experience
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to the application of AI in marketing provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.
Praise for GREG’S OTHER BOOKS
“Greg Kihlström knows of what he speaks, and to who he speaks. That much is fully evident.”
Garth Thomas
Hollywood Digest
“A blueprint to design best practices, strategies, and techniques to move from deep listening to deep understanding, from powerful statistics to powerful stories. Better metrics and better results are within reach thanks to Greg's craftsmanship.”
Karen Mangia
WSJ Best Selling Author & Salesforce Executive“This book is a must read. From the foundation (Company Culture) to the Roof and all the pillars in between, Greg does a fantastic job laying out the vital components in delivering the best customer experiences.”
Sara Taheri
Vice President and Chief Product Owner of Contact Center Transformation and Robotics at Prudential Financial, Inc.“This book is one the best new takes on what brands need to do to innovate through these new environments. Everyone in an organizatino should read it .“
Matt Lange
VP Partnerships, Dumpling House Media