S5 | 334: B2C expectations of B2B ecommerce, with Carlos Manalo and Stratton Cherouny of The Office of Experience
About the Episode
Whether you work for a B2B or a B2C company, when you stop working every day, you are also a consumer. And because of this, our behaviors as B2B buyers and customers are shaped by the experiences we have as consumers.
Today we’re going to talk about how B2C expectations can influence B2B purchasing in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the first of a quarterly outlook on B2B e-commerce and what brands should be looking out for there.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-CEOs of The Office of Experience.
About Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space.
As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey.
By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution.
His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world’s leading brands.
About Stratton Cherouny
As co-founder and co-CEO, Stratton Cherouny leads OX’s creative and strategy practices.
His 20+ years of experience in premier digital and branding firms in New York and Chicago brings a unique balance of emotional and rational thinking on behalf of OX’s diverse clients.
An innovator in brand transformation, design thinking and applied technology, Stratton believes the intersection of art and technology is the key to creating transformative experiences and competitive value for brands and the people whose worlds they inhabit.
His experience ranges from boutique lifestyle apparel brands to multinational leaders in consumer products, financial, insurance, industrial manufacturing and other industries.
Resources
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Carlos Manalo, Co-CEO and Co-Founder of The Office of Experience
Stratton Cherouny, Co-CEO and Co-Founder of The Office of Experience
