The Agile Brand™ Blog

Writing by Greg Kihlström on Marketing Technology, Customer Experience, and Digital Transformation

Retail, Customer Experience Greg Kihlstrom Retail, Customer Experience Greg Kihlstrom

Automation’s Role in Customer-Centric Retail Operations with Doug LaBahn, Cin7

Transcribed from a recent episode of The Agile Brand podcast. Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.

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Optimizing the Healthcare Customer Experience with John Nash, RedPoint Global

The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experiences. This means that healthcare providers need to keep up with these demands while providing better and more personalized experiences across channels that include both online and offline ones.

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Winning over CX skeptics with Sami Nuwar, Medallia

The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss this topic, I’d like to welcome Sami Nuwar, Customer Experience Advisory at Medallia.

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Technology’s impact on the employee experience, Part 2

This is the second in a two-part series on what we call the experience trifecta: combining technology, employee experience, and customer experience to create a better communication and collaboration environment that translates to better business outcomes. We’ll begin by exploring technology’s role and impact on the employee experience.

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Technology’s impact on the employee experience

This is the first of a two-part series on what we call the experience trifecta: combining technology, employee experience and customer experience to create a better communication and collaboration environment that translates to better business outcomes. We’ll begin by exploring technology’s role and impact on the employee experience.

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Forbes: What Digital Transformation Is, And What It Is Not

There is a lot of talk these days about digital transformation in business, and many organizations have projects underway. As is the case with many buzzword-worthy trends, there are valuable aspects businesses can benefit from when undertaking digital transformation, as well as misconceptions that can waste time and money.

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Customer Experience, Measurement Greg Kihlstrom Customer Experience, Measurement Greg Kihlstrom

Forbes: Real-Time Insights Are the Future of Customer Experience Measurement

My article on Forbes. Getting feedback in real-time instead of asking for surveys after the fact allows you to have the data you need to make adjustments quickly — sometimes immediately — to ensure your customer has an optimal experience. Contrast this with waiting for an individual to fill out a survey once they are all the way through a process, and you can imagine the possibilities!

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Meaningful business transformation through experience maturity, part 4: exploring the 10 elements of experience maturity

This is part 4 of a 4-part series of articles is based on ideas from my book The Center of Experience, in which I explore the relationship between customer experience and employee experience, and how organizations can achieve transformative results by embracing a customer-centric culture.

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Meaningful business transformation through experience maturity, part 3: 10 elements of experience maturity

This is part 3 of a 4-part series of articles is based on ideas from my book The Center of Experience, in which I explore the relationship between customer experience and employee experience, and how organizations can achieve transformative results by embracing a customer-centric culture.

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Meaningful business transformation through experience maturity, part 2: 5 stages of experience maturity

This is part 2 of a 4-part series of articles is based on ideas from my book The Center of Experience, in which I explore the relationship between customer experience and employee experience, and how organizations can achieve transformative results by embracing a customer-centric culture.

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Meaningful business transformation through experience maturity, part 1

This 4-part series of articles is based on ideas from my book The Center of Experience, in which I explore the relationship between customer experience and employee experience, and how organizations can achieve transformative results by embracing a customer-centric culture.

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Forbes: When A Great Customer Experience Requires Digital Transformation To Succeed

In this article, we are going to explore when and why you may need to invest in digital transformation in order to optimize your brand’s customer experience. Let’s explore three areas where digital transformation can have a big impact on your CX.

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Improving customer experience through agile digital transformation, part 2

Now that we have a better understanding of what digital transformation is, and the different components that make it up, let’s talk about its importance to organizations. We’re going to look at four categories of benefits.

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Improving customer experience through agile digital transformation, part 1

In this 5-part series, I’m going to discuss the importance of digital transformation, how to ensure you achieve your organizational goals, and the best ways to plan for success. You can read more about some of these topics and more in my books, The Center of Experience and Digital Delight, available in print and digital versions.

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Measurement, Customer Experience Greg Kihlstrom Measurement, Customer Experience Greg Kihlstrom

Forbes: Focusing on the Most Meaningful Metrics

I believe measurement to be critical to understanding and growth in any endeavor, whether business or personal. I have seen this in my customer and employee experience strategy and design work with enterprise organizations. There are, however, important things to consider in how you place an emphasis on metrics, and one of these is Goodhart’s Law.

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