News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
Up Close and Personal: Getting to Know Greg Kihlström, Founder and CEO of Carousel30 and President of DC Ad Club
In this “Up Close and Personal” profile, we feature Greg Kihlström, founder and CEO of Carousel30, an agency in its 10th year in the DC area, and president of DC Ad Club which, this week, features ADWKDC, a week-long conference involving more than 30 expert presenters. (More on ADWKDC in our News section.)
Washington Post: Ad Week DC will touch on how to reach consumers via mobile devices, geography
If you were among the hundreds of thousands on the National Mall for Jon Stewart’s 2010 “Rally To Restore Sanity,” you may have caught a glimpse of Greg Kihlström’s work.
Spiral Marketing Episode 3: Content Strategy with Greg Kihlström
Greg Kihlström is the Founder & CEO of Carousel30, a Washington DC Area based Digital Agency.
He is also the current President of the Board of Directors for the DC Ad Club, and the Division 1 Chair for the American Advertising Federation’s National Board of Directors
He’s a frequent speaker and author with works published in many prominent trade outlets including the Washington Business Journal, SEO Watch, and iMediaConnection.
The Kojo Nnamdi Show: Online Advertising: Beyond Pop-up And Banner Ads
Online advertising was once limited to banner and pop-up ads that most Internet users would eagerly minimize. Today’s ads, which use social platforms like Vine and Instagram to engage their audience, are more sophisticated. They are also growing more personal, as marketers mine social data to tailor ads to the tastes and interests of individual users. We explore new developments in online advertising and ask what they mean for users and their privacy on the web.
GREG KIHLSTROM ON TAKING YOUR ORGANIZATION FROM ZERO TO HERO
Learn how a company grows in terms of number of employees, percent of web traffic to types of clients. Greg Kihlström explains strategies that have worked and haven’t worked for Carousel30 that you can apply to your company’s long-term plans.
DMAW’s Digital Day Forum: Featuring Keynote Greg Kihlstrom
Featured keynote speaker will be Greg Kihlstrom, a 20-year creative director and digital veteran. Greg is vice president of strategy at Carousel30. He has worked with major brands such as AOL, Toyota, Audubon Society, GEICO Direct, MTV, The Nature Conservancy and the Washington Wizards. Greg has served on the board of directors of the DC Ad Club and the DC Chapter of the American Advertising Federation.
Fun & Games (Featured on Voice of America)
More than a hundred million people play games online. And the market for these games continues to grow. VOA's Philip Alexiou has this look at the economic importance of fun and games.
It took radio 38 years to accumulate 50 million users. It took television just 13, and the Internet a scant four.
It took Facebook just one year to reach 200 million users. The media environment is changing...and fast.
Advertising Age: 'DON'T MOVE FIREWOOD' CAMPAIGN EXPANDING
"The 'Don't Move Firewood' campaign is spreading an important message that is informing and educating people to help save the forests and trees in their own backyards," said Greg Kihlstrom, creative director at Carousel30. "The level of collaboration and cooperation between organizations and agencies on this project has helped to create a far-reaching campaign that spans many mediums and communicates to audiences in a clear, direct manner."