News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

Greg Kihlstrom Greg Kihlstrom

Pamplin welcomes new advisory board members

Kihlström has held an active relationship Virginia Tech since 2010, specifically within the College of Business. His efforts include guest lecturing, external event sponsorship and hosting an internship at Carousel30. He previously held a role as President of the Board of Directors of the American Advertising Federation’s Washington DC Chapter, and served on the Board of Trustees of the Trust for the George Washington Memorial Parkway and the National Board of Directors of the American Advertising Federation (AAF).

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TIA: Carousel30, connecting people with the things they love

Based in Washington, Carousel30 has been waving its creative magic wand for 13 years now. During this time it has witnessed the constantly evolving landscape that is bands communication and marketing. From the start the agency had a clear mission: to find innovative and effective ways to connect people to the things they love: brands, products, places, and other people.

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CAROUSEL30 CEO GREG KIHLSTRÖM TO DISCUSS WEBSITE REDESIGN AT DIGITAL SUMMIT DC

Greg Kihlström will be presenting on the topic of website optimization at this year’s Digital Summit DC. Website design and development strategy is an integral part of Carousel30’s core business, “An organization’s Web presence is a critical point of connection to their audiences. At Carousel30 we work with organizations to ensure that this important channel is optimized and achieves its goals.”

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Native Advice: Interview with Greg Kihlström

Greg is founder and CEO at Carousel30, a Washington, DC-based digital agency. He is an award winning creative director and digital strategist who has worked with top brands, including AARP, Ben & Jerry's, Geico, MTV, Starbucks, The Nature Conservancy, Toyota and United Nations.

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Get off the Marketing Carousel: Exclusive Q&A with Greg Kihlström

We recently had the opportunity to talk with Greg Kihlström, Founder and Chief Strategy Officer of Carousel30, a full-service digital agency located in Washington, DC. In the following Q&A, he shares with us come of the challenges he sees marketers struggling with today, as well as some of the tools he recommends in overcoming these hurdles. Greg and his firm will also be attending the highly anticipated Mid-Atlantic Marketing Summit, so be sure to stop by an d say hello!

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Check Out the 50 on Fire Finalists in Marketing & Advertising

Washington D.C.’s growth as a business hotspot hasn’t left the realm of marketing and advertising behind. In fact, more than a little of the credit for D.C.’s explosive growth can probably be laid at the feet of the creative energy and marketing savvy of people and companies in the ares. The judges for this year’s 50 on Fire event on December 4 have a challenging task picking from among the 15 finalists in this category.

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Washington Post: Commentary: Our brave new world of communication

Washington Post Op-Ed: More than any other skill in business, none may be more fundamental than the ability to blend, grow and seamlessly transform with our changing times. As a communications professional in the D.C. area, I know firsthand the impact change can have on an industry and a business.

We have come a long way already — some of us have seen the advertising industry grow from print and broadcast to digital, social, mobile and beyond.

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Spiral Marketing Episode 3: Content Strategy with Greg Kihlström

Greg Kihlström is the Founder & CEO of Carousel30, a Washington DC Area based Digital Agency.

He is also the current President of the Board of Directors for the DC Ad Club, and the Division 1 Chair for the American Advertising Federation’s National Board of Directors

He’s a frequent speaker and author with works published in many prominent trade outlets including the Washington Business Journal, SEO Watch, and iMediaConnection.

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The Kojo Nnamdi Show: Online Advertising: Beyond Pop-up And Banner Ads

Online advertising was once limited to banner and pop-up ads that most Internet users would eagerly minimize. Today’s ads, which use social platforms like Vine and Instagram to engage their audience, are more sophisticated. They are also growing more personal, as marketers mine social data to tailor ads to the tastes and interests of individual users. We explore new developments in online advertising and ask what they mean for users and their privacy on the web.

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GREG KIHLSTROM ON TAKING YOUR ORGANIZATION FROM ZERO TO HERO

Learn how a company grows in terms of number of employees, percent of web traffic to types of clients. Greg Kihlström explains strategies that have worked and haven’t worked for Carousel30 that you can apply to your company’s long-term plans.

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DMAW’s Digital Day Forum: Featuring Keynote Greg Kihlstrom

Featured keynote speaker will be Greg Kihlstrom, a 20-year creative director and digital veteran. Greg is vice president of strategy at Carousel30. He has worked with major brands such as AOL, Toyota, Audubon Society, GEICO Direct, MTV, The Nature Conservancy and the Washington Wizards. Greg has served on the board of directors of the DC Ad Club and the DC Chapter of the American Advertising Federation.

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Fun & Games (Featured on Voice of America)

More than a hundred million people play games online. And the market for these games continues to grow. VOA's Philip Alexiou has this look at the economic importance of fun and games.

It took radio 38 years to accumulate 50 million users. It took television just 13, and the Internet a scant four.

It took Facebook just one year to reach 200 million users. The media environment is changing...and fast.

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Advertising Age: 'DON'T MOVE FIREWOOD' CAMPAIGN EXPANDING

"The 'Don't Move Firewood' campaign is spreading an important message that is informing and educating people to help save the forests and trees in their own backyards," said Greg Kihlstrom, creative director at Carousel30. "The level of collaboration and cooperation between organizations and agencies on this project has helped to create a far-reaching campaign that spans many mediums and communicates to audiences in a clear, direct manner."

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