S5 | 436: Using AI to Reach More Customers with Nicholas Holland, VP of Product, HubSpot Marketing Hub

Digital StrategyTechnologyConversational AI

Oct 23

About the Episode

I am here at Hubspot’s INBOUND Conference in Boston to talk about the impact that AI is having on marketers and how they can more effectively reach their customers. Today we’re going to talk about how marketers can avoid the hype and meaningfully use AI to create better customer experiences and build loyalty.

To help me discuss this topic, I’d like to welcome Nicholas Holland, VP of Product and GM of HubSpot Marketing Hub.

About Nicholas Holland

Nicholas Holland is VP of Product and GM of HubSpot Marketing Hub. He is a product maker, entrepreneurial dreamer, and lover of mixed martial arts. Outside of work, he is constantly iterating & learning how to apply product knowledge to raising children.

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Synopsis

In this episode, the speaker emphasizes the significance of adopting a growth mindset and continuously striving for personal and professional growth. They highlight the importance of upleveling skills and staying curious about new developments to avoid being left behind in a rapidly changing world. Instead of fearing the fast-paced changes, the speaker encourages embracing a growth mindset and being open-minded. They believe that those who embrace this mindset will be pleasantly surprised by the opportunities and rewards that come with it. Overall, the episode emphasizes the need to stay curious, open-minded, and continuously learn to remain relevant in a rapidly changing world.

The guest in this episode emphasizes the importance of organizations maintaining curiosity and an open-minded approach towards new technologies. They suggest that instead of being scared or resistant to change, organizations should adopt a growth mindset and embrace the opportunities for growth and evolution that new technologies can bring.

The guest advises organizations to up-level their skills and not ignore or dismiss new technologies. They emphasize that those who do not stay curious and engaged with new technologies will be left behind. The guest believes that staying open-minded and receptive to the benefits that new technologies can offer will lead to pleasant surprises and significant advantages for organizations.

Furthermore, the guest highlights that new technologies can benefit organizations of all sizes, whether they have a large marketing team that needs to scale or a small marketing team that needs to do more. They specifically mention the advantages of conversational marketing and automation, which can help organizations connect with customers and personalize their interactions at scale.

Additionally, the guest emphasizes the crucial role of keeping up with new technologies in the current market. They suggest that organizations should consolidate on platforms like HubSpot or similar competitors to simplify their operations. However, they also mention the availability of many point solutions that can integrate or complement existing platforms. The guest encourages organizations to be curious and actively explore the changes and advancements in technology.

Overall, the guest believes that this is an exciting time to be a marketer or a B2B front office worker due to the remarkable changes happening in the industry. They emphasize that even older and larger companies should not become complacent and should embrace the fascinating and enabling nature of new technologies.

In this episode, Nicholas Holland, the VP of Product and GM of HubSpot Marketing Hub, discusses the impact of AI on marketers and how it can effectively enhance customer experiences and build customer loyalty. Holland emphasizes the importance of avoiding the hype surrounding AI and instead focusing on meaningful and practical use cases.

Holland's role at HubSpot involves overseeing the Marketing Hub and CMS Hub. The Marketing Hub is renowned for its inbound marketing concept and offers features such as content marketing, social media marketing, advertising, and marketing automation. The CMS Hub provides enterprise-level cloud management for websites.

HubSpot has made significant efforts in the AI space, and their AI initiatives fall under the HubSpot AI umbrella. One notable highlight is predictive lead scoring, which utilizes AI to identify and prioritize leads based on their likelihood to convert.

Holland also discusses how the accessibility of AI has improved, thanks to advancements in large language models. HubSpot aims to empower frontline marketers, salespeople, and service professionals by providing AI tools that enhance their job performance. The shift towards using AI to support and enable marketers is a significant focus for HubSpot.

Overall, Holland's insights highlight the practical applications of AI in marketing and the importance of utilizing it to create better customer experiences and build customer loyalty.